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adage.com
Addressable TV ads… The future of tv buying?
Kevin Moreland
• 27 October 2015
137 Flocks
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/addressable-tv-ads-the-future-of-tv-buying/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2015/10/dish-network-prepares-programmatic-exchange-for-tv-ad-time-media-advertising-age-1445895971k84ng.jpg' border='0' width='642' height='418' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='http://adage.com/article/media/dish-network-woo-digital-advertisers-programmatic-tv-exchange/301037/?utm_source=mediaworks&utm_medium=newsletter&utm_campaign=adage&ttl=1446491976'>adage.com</a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/kmoreland' target='_blank'>Kevin Moreland</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/seth-godins-take-on-customer-service-in-the-age-of-ai-the-future-of-the-call-centre/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/03/seth-godin-keynote-customer-service-in-the-age-of-ai-youtube-1522204740n48kg.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='http://www.youtube.com/watch?list=PLZDyxLlNKRY_Kp5lVARXsEv3Uc3q5xbtl&v=pE-V229Pj1Y'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/akewley' target='_blank'>Alan Kewley</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Can advertising be saved by Behavioural Economics?
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Steve Mair
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/can-advertising-be-saved-by-behavioural-economics/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/03/can-advertising-be-saved-by-behavioural-economics-rory-sutherland-youtube-1521601209n8k4g.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=R9CtAx08TU4'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/smair' target='_blank'>Steve Mair</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Advertisers and agencies overvalue online video, undervalue radio and print – well then…
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BCM Partnership
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/advertisers-and-agencies-overvalue-online-video-undervalue-radio-and-print-well-then/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/03/advertisers-and-agencies-overvalue-online-video-undervalue-radio-and-print-ebiquity-study-adnews-1520837012gk4n8.png' border='0' width='630' height='282' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='http://www.adnews.com.au/news/advertisers-and-agencies-overvalue-online-video-undervalue-radio-and-print-ebiquity-study'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/itsupport' target='_blank'>BCM Partnership</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Bing adds Sentiment Analyses – Google is next
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BCM Partnership
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/bing-adds-sentiment-analyses-google-is-next/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/02/add-flock-bcm-flock-15181539278kg4n-350x350.png' border='0' width='350' height='350' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/itm-settings/'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/itsupport' target='_blank'>BCM Partnership</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
How your worst fears stack up against reality – apparently my fear of heights is justified
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/how-your-worst-fears-stack-up-against-reality-apparently-my-fear-of-heights-is-justified/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/01/how-your-worst-fears-stack-up-against-reality-abc-news-australian-broadcasting-corporation-15162624314g8kn.jpg' border='0' width='335' height='793' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='http://mobile.abc.net.au/news/2018-01-18/how-your-worst-fears-stack-up-against-reality/9277098?pfmredir=sm&smid=FB_M|News&WT.tsrc=Facebook_Organichttp://www.abc.net.au/news/2018-01-17/australian-open-nick-kyrgios-leads-local-charge-into-third-round/9337414'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/itsupport' target='_blank'>BCM Partnership</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
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