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www.thinkwithgoogle.com
Are People Watching My TV Ads? Australian Advertising in a Skippable World
BCM Partnership
• 3 November 2016
1338 Flocks
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/are-people-watching-my-tv-ads-australian-advertising-in-a-skippable-world/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2016/11/are-people-watching-my-tv-ads-australian-advertising-in-a-skippable-world-think-with-google-14781432048kn4g.jpg' border='0' width='456' height='255' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.thinkwithgoogle.com/infographics/are-people-watching-my-tv-ads-australian-advertising-in-skippable-world.html'>www.thinkwithgoogle.com</a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/itsupport' target='_blank'>BCM Partnership</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
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pretty gross : but effective? : i don’t know anymore : Thirsty : rethinksugarydrink.org.au
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/pretty-gross-but-effective-i-dont-know-anymore-thirsty-rethinksugarydrink-org-au/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/01/thirsty-sec-youtube-1548116350n4gk8.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?time_continue=2&v=GWriLJYHP80'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/dsmith' target='_blank'>Dwayne Smith</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Australian Lamb ad should be popular with the agency Kiwis
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Peter Goodall
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/australian-lamb-ad-should-be-popular-with-the-agency-kiwis/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/01/australian-lamb-summer-tvc-long-form-youtube-1548040300n48gk.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=X34RDcqBQ8E'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/pgoodall' target='_blank'>Peter Goodall</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
I can’t decide. Is this awesome or awful? : Hippo it! No regrets
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/i-cant-decide-is-this-awesome-or-awful-hippo-it-no-regrets/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/01/before-you-commit-hippo-it-no-regrets-tv-ad-youtube-1547787121nk4g8.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?time_continue=60&v=vMoHhk71xUk'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/dsmith' target='_blank'>Dwayne Smith</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
2019 Creative Trends Infographic – Shutterstock
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Emily Curtis
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/2019-creative-trends-infographic-shutterstock/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/01/creative-trends-infographic-shutterstock-1547595149gk48n.jpg' border='0' width='908' height='520' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.shutterstock.com/blog/trends/2019-creative-trends?utm_content=post_1_en_Creative~Trends&utm_medium=social&utm_campaign=image_us_socblog_2019_10&utm_source=sstkblog&fbclid=IwAR1L9OyiQJ4ArtOtAWNSytJRIMqGzwIlsmzrZ7zr2Zkt_7lkujThG5m3JsU'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/ecurtis' target='_blank'>Emily Curtis</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
soooo … gillette decided appeal to their target demographic by suggesting the majority of them have always been shit – nice work : #BoycottGillette
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/soooo-gillette-decided-appeal-to-their-target-demographic-by-suggesting-the-majority-of-them-have-always-been-shit-nice-work-boycottgillette/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/01/we-believe-the-best-men-can-be-gillette-short-film-youtube-15475282624gk8n.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=koPmuEyP3a0'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/dsmith' target='_blank'>Dwayne Smith</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Walmart – Grocery Pickup.
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JC
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/walmart-grocery-pickup/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/01/grocery-pickup-famous-cars-youtube-1547166102k4g8n.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=oGrSw7wK4no'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/jcroughton' target='_blank'>JC</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
“World’s First Six-Function MultiPro™ Tailgate” … ummm …. ok
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/worlds-first-six-function-multipro-tailgate-ummm-ok/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/01/next-generation-sierra-anthem-gmc-youtube-1547084791g8nk4.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?time_continue=54&v=V2SU-0jt_eE'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/dsmith' target='_blank'>Dwayne Smith</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Google released a ‘Home Alone’ holiday ad featuring 38-year-old Macaulay Culkin and it’s everything a ’90s child could ask for | Business Insider
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/google-released-a-home-alone-holiday-ad-featuring-38-year-old-macaulay-culkin-and-its-everything-a-90s-child-could-ask-for-business-insider/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/12/google-released-a-home-alone-holiday-ad-featuring-yearold-macaulay-culkin-and-its-everything-a-s-chi-1545269855kn4g8.jpg' border='0' width='1200' height='678' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.businessinsider.com.au/google-home-alone-ad-macaulay-culkin-2018-12'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/ecurtis' target='_blank'>Emily Curtis</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
THE BEST christmas ad this year : Bouygues Christmas 2018
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/the-best-christmas-ad-this-year-bouygues-christmas-2018/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/12/bouygues-christmas-youtube-1544436150kg8n4.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='http://www.youtube.com/watch?v=Y-58Ju4311Y'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/dsmith' target='_blank'>Dwayne Smith</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
The Most Expensive Product Placements In Movie History – Boss Hunting
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/the-most-expensive-product-placements-in-movie-history-boss-hunting/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/12/the-most-expensive-product-placements-in-movie-history-boss-hunting-15441576808nk4g.jpg' border='0' width='768' height='432' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.bosshunting.com.au/culture/product-placement-movies'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/ecurtis' target='_blank'>Emily Curtis</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Air New Zealand : The Nicest Christmas Ever
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/air-new-zealand-the-nicest-christmas-ever/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/12/the-nicest-christmas-ever-youtube-1543819260kn48g.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=8O0U9bqxm14'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/dsmith' target='_blank'>Dwayne Smith</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
LOVE LOVE LOVE THIS! : Payless Shoes proves fashion influencers are wankers : ‘They had us fooled’: Inside Payless’s elaborate prank to dupe people into paying $600 for shoes
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clever :-) Christmas 2018 Ad | Fast Forward | Waitrose & Partners
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/clever-christmas-2018-ad-fast-forward-waitrose-partners/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/11/christmas-ad-fast-forward-waitrose-amp-partners-youtube-1543277660nk84g.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='http://www.youtube.com/watch?v=TCbVvPL_pNg'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/dsmith' target='_blank'>Dwayne Smith</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
John Lewis Christmas 2018 – #EltonJohnLewis
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This is what a good script and a good director can do with a product that doesn’t usually inspire stories of love.
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/this-is-what-a-good-script-and-a-good-director-can-do-with-a-product-that-doesnt-usually-inspire-stories-of-love/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/11/colorsteel-for-a-home-you-can-be-proud-of-youtube-1542240684g4k8n.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=BMNwxr0p-1M'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/pgoodall' target='_blank'>Peter Goodall</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Enter Asahi. Now that’s how you sell a Japanese beer.
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/enter-asahi-now-thats-how-you-sell-a-japanese-beer/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/11/asahi-super-dry-enter-asahi-youtube-15420028298nkg4.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=4sObF8mIopk'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/pgoodall' target='_blank'>Peter Goodall</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Looks like Optus coverage is something to dance about. Love the zombie on the right.
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/looks-like-optus-coverage-is-something-to-dance-about-love-the-zombie-on-the-right/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/11/the-optus-network-coverage-and-value-youtube-1541973516gn48k.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=80UrXn_j8Mw'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/pgoodall' target='_blank'>Peter Goodall</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Aldi UK Christmas ad – Kevin the Carrot takes on the root of all evil, Pascal the Parsnip
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Gemma Boucher
Advertising
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/aldi-uk-christmas-ad-kevin-the-carrot-takes-on-the-root-of-all-evil-pascal-the-parsnip/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/11/aldi-christmas-tv-advert-kevin-the-carrot-and-the-wicked-parsnip-youtube-1541657544gnk84.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='http://www.youtube.com/watch?time_continue=60&v=69Cg_ez7d1U'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/gboucher' target='_blank'>Gemma Boucher</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
ford takes a dig at tesla : The Future is Built
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Dwayne Smith
Advertising
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/ford-takes-a-dig-at-tesla-the-future-is-built/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/11/the-future-is-built-built-ford-proud-ford-youtube-15416317794gn8k.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?time_continue=16&v=HVlfclOpsK8'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/dsmith' target='_blank'>Dwayne Smith</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
KFC flips complaint into ad campaign
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BCM Partnership
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Peter Goodall
Great idea. And cheap as chips.
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/kfc-flips-complaint-into-ad-campaign/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/11/kfc-flips-complaint-into-ad-campaign-adnews-1541396809n48kg.jpg' border='0' width='630' height='554' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='http://www.adnews.com.au/campaigns/kfc-flips-complaint-into-ad-campaign?utm_medium=email&utm_campaign=5th%20November%20CBS&utm_content=5th%20November%20CBS%20CID_065c2971a622c9edb3d579acc77a370b&utm_source=Email%20marketing%20software&utm_term=KFC%20flips%20complaint%20into%20ad%20campaign'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/itsupport' target='_blank'>BCM Partnership</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
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