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www.news.com.au
Awkward! McWhopper in Australia? McDonald’s tells Burger King to forget about hybrid burger
BCM Partnership
• 27 August 2015
1340 Flocks
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/awkward-mcwhopper-in-australia-mcdonalds-tells-burger-king-to-forget-about-hybrid-burger/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2015/08/mcwhopper-in-australia-mcdonalds-tells-burger-king-to-forget-about-hybrid-burger-1440602070g8k4n.jpg' border='0' width='650' height='366' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='http://www.news.com.au/lifestyle/food/burger-king-proposes-mcwhopper-collaboration-with-mcdonalds/story-fn93ypt9-1227501057435'>www.news.com.au</a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/itsupport' target='_blank'>BCM Partnership</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
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Interesting move…Guinness Clear is the brew brand’s completely color-free beverage | AdAge
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/interesting-move-guinness-clear-is-the-brew-brands-completely-color-free-beverage-adage/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/04/guinness-clear-is-the-brew-brands-completely-colorfree-beverage-adage-1555374817k48ng.jpg' border='0' width='315' height='210' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://adage.com/creativity/work/guinness-clear/970891'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/cpeacock' target='_blank'>Christy Peacock</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Union Carbide’s Super Insulation film from 1968. What I love about this idea is how this brutally simple product demonstration was able to add an extra powerful layer of emotion to it’s messaging. #crimsafe #OMG #watchthebirdie
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Christy Peacock
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brilliant. way too long, but you just HAVE to watch til the end. so good.
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/union-carbides-super-insulation-film-from-1968-what-i-love-about-this-idea-is-how-this-brutally-simple-product-demonstration-was-able-to-add-an-extra-powerful-layer-of-emotion-to-its-messaging/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/03/union-carbides-super-insullation-youtube-1553065142k4ng8.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='http://www.youtube.com/watch?v=bmczbfVhfX0'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/cpeacock' target='_blank'>Christy Peacock</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
LOVE LOVE LOVE THIS! : Payless Shoes proves fashion influencers are wankers : ‘They had us fooled’: Inside Payless’s elaborate prank to dupe people into paying $600 for shoes
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Unsplash reveals it’s new sponsorship/advertising strategy
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Social media doesn’t want you to see Rubens’ paintings :-)
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Dwayne Smith
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JC
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JC
Good article here https://www.theguardian.com/lifeandstyle/2018/jul/01/billie-womens-razors-...
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Brilliant conceptual Art Direction.
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Steve Mair
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/brilliant-conceptual-art-direction/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/06/ads-with-brilliant-art-direction-and-post-production-in-the-last-one-year-1528161312gk84n.jpg' border='0' width='1920' height='2400' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://digitalsynopsis.com/advertising/creative-art-direction-post-production-ads/'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/smair' target='_blank'>Steve Mair</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Putting a value on a story. Another smart insight from Seth Godin.
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Alan Kewley
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/putting-a-value-on-a-story-another-smart-insight-from-seth-godin/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/05/seths-blog-putting-a-value-on-a-story-1526003849nk8g4.png' border='0' width='174' height='333' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='http://sethgodin.typepad.com/seths_blog/2018/05/putting-a-value-on-a-story.html'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/akewley' target='_blank'>Alan Kewley</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
The words that work. A simple communication tip.
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/the-words-that-work-a-simple-communication-tip/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/04/seths-blog-the-words-that-work-1524090858n4g8k.png' border='0' width='434' height='371' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='http://sethgodin.typepad.com/seths_blog/2018/04/the-words-that-work.html'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/akewley' target='_blank'>Alan Kewley</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Krispy Kreme releases a Simpsons D’ohnut. Why did this take so long?
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Alan Kewley
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/krispy-kreme-releases-a-simpsons-dohnut-why-did-this-take-so-long/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/04/world-gets-jealous-about-krispy-kreme-australias-simpsons-dohnut-1522809709g48nk.png' border='0' width='553' height='416' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.marketingmag.com.au/news-c/news-krispy-kreme-simpsons/?utm_medium=email&utm_campaign=Mk%20enews%20retail%204418&utm_content=Mk%20enews%20retail%204418%20Version%20B%20CID_4646e99a7179a4829237dd1cc65a21ea&utm_source=campaignmonitor&utm_term=Read%20more'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/akewley' target='_blank'>Alan Kewley</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Seth Godin’s take on customer service in the age of AI. The future of the call centre.
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Alan Kewley
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/seth-godins-take-on-customer-service-in-the-age-of-ai-the-future-of-the-call-centre/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/03/seth-godin-keynote-customer-service-in-the-age-of-ai-youtube-1522204740n48kg.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='http://www.youtube.com/watch?list=PLZDyxLlNKRY_Kp5lVARXsEv3Uc3q5xbtl&v=pE-V229Pj1Y'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/akewley' target='_blank'>Alan Kewley</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Can advertising be saved by Behavioural Economics?
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Steve Mair
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/can-advertising-be-saved-by-behavioural-economics/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/03/can-advertising-be-saved-by-behavioural-economics-rory-sutherland-youtube-1521601209n8k4g.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=R9CtAx08TU4'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/smair' target='_blank'>Steve Mair</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Bing adds Sentiment Analyses – Google is next
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/bing-adds-sentiment-analyses-google-is-next/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/02/add-flock-bcm-flock-15181539278kg4n-350x350.png' border='0' width='350' height='350' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/itm-settings/'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/itsupport' target='_blank'>BCM Partnership</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Cadbury about to receive an influx of buttons and unicorns from people attempting to use non-monetary payments for chocolate
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/cadbury-about-to-receive-an-influx-of-buttons-and-unicorns-from-people-attempting-to-use-non-monetary-payments-for-chocolate/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/01/cadbury-emphasizes-acts-of-kindness-in-first-relaunch-work-for-dairy-milk-video-creativity-online-151606332284kgn-350x234.jpg' border='0' width='350' height='234' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='http://creativity-online.com/work/cadbury-dairy-milk-mums-birthday/53554'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/itsupport' target='_blank'>BCM Partnership</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Leaked Documents on increasing revenue streams through micro transactions in AAA games
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/leaked-documents-on-increasing-revenue-streams-through-micro-transactions-in-aaa-games/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/01/imgur-the-magic-of-the-internet-15160528098gn4k-350x195.jpg' border='0' width='350' height='195' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://m.imgur.com/a/rhFuj'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/itsupport' target='_blank'>BCM Partnership</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Marketing ads, soon to be screening on your car dashboard – Naked Security
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/marketing-ads-soon-to-be-screening-on-your-car-dashboard-naked-security/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/01/marketing-ads-soon-to-be-screening-on-your-car-dashboard-naked-security-1515628141gkn48-350x183.jpg' border='0' width='350' height='183' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://nakedsecurity.sophos.com/2018/01/10/marketing-ads-soon-to-be-screening-on-your-car-dashboard/'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/itsupport' target='_blank'>BCM Partnership</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Mobile – Five Trends That Will Shape Mobile Adtech in 2018
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/mobile-five-trends-that-will-shape-mobile-adtech-in-2018/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2017/12/mobile-five-trends-that-will-shape-mobile-adtech-in-marketingprofs-article-15132061858kn4g.jpg' border='0' width='300' height='200' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.marketingprofs.com/articles/2017/33290/five-trends-that-will-shape-mobile-adtech-in-2018?adref=nlt121317'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/smair' target='_blank'>Steve Mair</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Some great consumer behaviour podcasts.
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/some-great-consumer-behaviour-podcasts/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2017/12/customer-behavior-podcasts-page-marketing-resources-marketingprofs-1512953286gk48n.jpg' border='0' width='300' height='200' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.marketingprofs.com/topic/podcasts/customer-behavior'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/smair' target='_blank'>Steve Mair</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
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