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fortune.com
Big Soda Loses Fight to Stop San Francisco’s Sugar Warning Labels Law
BCM Partnership
• 24 May 2016
1000 Flocks
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/big-soda-loses-fight-to-stop-san-franciscos-sugar-warning-labels-law/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2016/05/big-soda-loses-fight-to-stop-san-franciscos-sugar-warning-labels-law-fortune-1464060869ngk48-700x494.jpg' border='0' width='700' height='494' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='http://fortune.com/2016/05/18/san-francisco-warnings-soda-ads/'>fortune.com</a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/itsupport' target='_blank'>BCM Partnership</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
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Project Body Hair by Billie – YouTube
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JC
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Good article here https://www.theguardian.com/lifeandstyle/2018/jul/01/billie-womens-razors-...
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/project-body-hair-by-billie-youtube/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/07/project-body-hair-by-billie-youtube-1530504510n48gk.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=P4DDpS685iI'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/jcroughton' target='_blank'>JC</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Ooh Media to purchase Adshel for $570 million
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/ooh-media-to-purchase-adshel-for-570-million/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/06/ooh-media-to-purchase-htampes-adshel-for-million-15298882298nk4g.jpg' border='0' width='4032' height='3024' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://mumbrella.com.au/ooh-media-to-purchase-htes-adshel-for-570-million-525148?utm_source=Adestra&utm_medium=email&utm_term=&utm_content=READ%20MORE%20»&utm_campaign=Mumbrella%20Daily%20-%2025/06/18'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/skane' target='_blank'>Samantha Kane</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
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Brilliant conceptual Art Direction.
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/brilliant-conceptual-art-direction/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/06/ads-with-brilliant-art-direction-and-post-production-in-the-last-one-year-1528161312gk84n.jpg' border='0' width='1920' height='2400' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://digitalsynopsis.com/advertising/creative-art-direction-post-production-ads/'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/smair' target='_blank'>Steve Mair</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/another-brilliant-ad-from-canal-the-closet/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/05/canal-plus-the-closet-advertge-youtube-152757284084ngk.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?time_continue=70&v=MiGVU0cYf-4'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/dsmith' target='_blank'>Dwayne Smith</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
The social swipe – YouTube An oldie but still a goodie
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Dwayne Smith
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here is the full short film : https://www.shortoftheweek.com/2017/02/14/love-last-forever/
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/love-story-or-hearing-test-this-is-genius-work-not-just-an-ad-a-full-blown-call-to-action/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/05/this-clever-ad-disguised-as-a-love-story-plays-tricks-on-you-to-see-if-you-need-a-hearing-aid-adwee-1526529865gk48n.jpg' border='0' width='1320' height='660' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='http://www.adweek.com/brand-marketing/this-clever-ad-disguised-as-a-love-story-plays-tricks-on-you-to-see-if-you-need-a-hearing-aid/'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/dsmith' target='_blank'>Dwayne Smith</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
i was going to blog about this, but the guardian did a pretty good job (just with less swearing) : how adland took a mallet to the language
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Dwayne Smith
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/i-was-going-to-blog-about-this-but-the-guardian-did-a-pretty-good-job-just-with-less-swearing-how-adland-took-a-mallet-to-the-language/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/05/smart-knows-thats-not-english-how-adland-took-a-mallet-to-the-language-media-the-guardian-15265282298nkg4.jpg' border='0' width='300' height='180' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.theguardian.com/media/shortcuts/2018/may/14/smart-knows-thats-not-english-how-adland-took-a-mallet-to-the-language'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/dsmith' target='_blank'>Dwayne Smith</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Putting a value on a story. Another smart insight from Seth Godin.
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Alan Kewley
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/putting-a-value-on-a-story-another-smart-insight-from-seth-godin/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/05/seths-blog-putting-a-value-on-a-story-1526003849nk8g4.png' border='0' width='174' height='333' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='http://sethgodin.typepad.com/seths_blog/2018/05/putting-a-value-on-a-story.html'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/akewley' target='_blank'>Alan Kewley</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Clever way to involve people in your ads
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Paul Cornwell
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/clever-way-to-involve-people-in-your-ads/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/05/specsavers-cubby-house-shouldve-gone-to-specsavers-youtube-1525850292n48kg.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?time_continue=30&v=uRFcAFZmcMI'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/pcornwell' target='_blank'>Paul Cornwell</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
YouTube Study Reveals Why Aussie Ys, Xs And New Parents Use The Platform – B&T
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Laura Furness
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/youtube-study-reveals-why-aussie-ys-xs-and-new-parents-use-the-platform-bt/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/05/youtube-study-reveals-why-aussie-ys-xs-and-new-parents-use-the-platform-bampt-1525745232kg4n8.png' border='0' width='700' height='500' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='http://www.bandt.com.au/marketing/youtube-study-reveals-aussie-ys-xs-new-parents-use-platform'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/lfurness' target='_blank'>Laura Furness</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Speights On ya mate.
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Mike Rolfe
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/speights-on-ya-mate/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/04/speights-the-dance-youtube-1525059214gn8k4.jpg' border='0' width='246' height='138' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/results?search_query=speights%20the%20dance'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/mrolfe' target='_blank'>Mike Rolfe</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
death metal noodles : nissin
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Dwayne Smith
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The words that work. A simple communication tip.
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Clever KFC Ads Perfectly Replaced Fire With Spicy Fried Chicken
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Chloe Swan
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/clever-kfc-ads-perfectly-replaced-fire-with-spicy-fried-chicken/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/04/clever-kfc-ads-perfectly-replaced-fire-with-spicy-fried-chicken-adweek-15240262054nkg8.jpg' border='0' width='890' height='631' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='http://www.adweek.com/creativity/clever-kfc-ads-perfectly-replaced-fire-with-spicy-fried-chicken/'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/cswan' target='_blank'>Chloe Swan</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
time for some more asian weirdness : courtesy of Dane : Sakeru Gum series
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Dwayne Smith
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/time-for-some-more-asian-weirdness-courtesy-of-dane-sakeru-gum-series/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/04/sakeru-gum-series-complete-eng-sub-youtube-15229694128gnk4.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=sZsJyCyGBSI&feature=youtu.be'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/dsmith' target='_blank'>Dwayne Smith</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Tourism opportunity knocks for a cheeky shot from Air New Zealand
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Alan Kewley
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/tourism-opportunity-knocks-for-a-cheeky-shot-from-air-new-zealand/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/03/air-new-zealand-on-twitter-quothey-steve-we-need-to-talk-quot-1522298321g8k4n.jpg' border='0' width='400' height='400' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://twitter.com/FlyAirNZ/status/978844131823730688/video/1'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/akewley' target='_blank'>Alan Kewley</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Brisbane Bookshop Moves Steve Smith’s Bio To True Crime Section – B&T
1
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Anthony Saunders
Advertising
Dwayne Smith
ha. right next to "The Fall"
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/brisbane-bookshop-moves-steve-smiths-bio-to-true-crime-section-bt/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/03/brisbane-bookshop-moves-steve-smiths-bio-to-true-crime-section-bampt-1522132206n8g4k.png' border='0' width='504' height='495' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='http://www.bandt.com.au/marketing/brisbane-bookshop-moves-steve-smiths-bio-crime-section'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/asaunders' target='_blank'>Anthony Saunders</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Can advertising be saved by Behavioural Economics?
1
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Steve Mair
Advertising
,
Innovation
,
Interesting
,
Marketing
,
Video
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/can-advertising-be-saved-by-behavioural-economics/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/03/can-advertising-be-saved-by-behavioural-economics-rory-sutherland-youtube-1521601209n8k4g.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=R9CtAx08TU4'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/smair' target='_blank'>Steve Mair</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Pretty solid use of a bumper ad | Jaguar’s 3.5sec ad
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Natasha Kent
Advertising
,
Interesting
×
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/pretty-solid-use-of-a-bumper-ad-jaguars-3-5sec-ad/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/03/add-flock-bcm-flock-152141418048kgn.png' border='0' width='400' height='400' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/itm-settings/'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/nkent' target='_blank'>Natasha Kent</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
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