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Inspiration without the noise
This is what a good script and a good director can do with a product that doesn’t usually inspire stories of love.
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Peter Goodall
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Dwayne Smith
so good
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/this-is-what-a-good-script-and-a-good-director-can-do-with-a-product-that-doesnt-usually-inspire-stories-of-love/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/11/colorsteel-for-a-home-you-can-be-proud-of-youtube-1542240684g4k8n.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=BMNwxr0p-1M'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/pgoodall' target='_blank'>Peter Goodall</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Enter Asahi. Now that’s how you sell a Japanese beer.
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Peter Goodall
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/enter-asahi-now-thats-how-you-sell-a-japanese-beer/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/11/asahi-super-dry-enter-asahi-youtube-15420028298nkg4.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=4sObF8mIopk'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/pgoodall' target='_blank'>Peter Goodall</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
How do you sell E*TRADE? The same way you sell Lotto.
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Peter Goodall
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/how-do-you-sell-etrade-the-same-way-you-sell-lotto/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/09/etrade-plane-truth-youtube-1536903827kng84.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=N9R8Ajkslh4'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/pgoodall' target='_blank'>Peter Goodall</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
The Great British Bake Off – Reailer
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JC
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Peter Goodall
The Mighty Boosh influence working its way into the mix. Love it.
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/the-great-british-bake-off-reailer/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/08/trailer-the-great-british-bake-off-new-series-coming-soon-to-channel-youtube-1534200626kgn48.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=5jB4kU_ip7U'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/jcroughton' target='_blank'>JC</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Project Body Hair by Billie – YouTube
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JC
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JC
Good article here https://www.theguardian.com/lifeandstyle/2018/jul/01/billie-womens-razors-...
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/project-body-hair-by-billie-youtube/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/07/project-body-hair-by-billie-youtube-1530504510n48gk.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=P4DDpS685iI'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/jcroughton' target='_blank'>JC</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
20 Ad Campaigns That Will Win at Cannes – Adweek
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Laurelle Simleit
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/20-ad-campaigns-that-will-win-at-cannes-adweek/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/06/ad-campaigns-that-will-win-at-cannes-adweek-15288449428nk4g.jpg' border='0' width='720' height='404' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.adweek.com/creativity/20-ad-campaigns-that-will-win-at-cannes/'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/lsimleit' target='_blank'>Laurelle Simleit</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Can advertising be saved by Behavioural Economics?
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Steve Mair
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/can-advertising-be-saved-by-behavioural-economics/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/03/can-advertising-be-saved-by-behavioural-economics-rory-sutherland-youtube-1521601209n8k4g.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=R9CtAx08TU4'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/smair' target='_blank'>Steve Mair</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Nike Football spot featuring F.C. Barcelona. Visually awesome and no shortage of big names.
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Alan Kewley
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/nike-football-spot-featuring-f-c-barcelona-visually-awesome-and-no-shortage-of-big-names/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/03/nike-football-presents-the-ball-makes-us-more-feat-fc-barcelona-youtube-1520909841n84gk.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='http://www.youtube.com/watch?time_continue=101&v=R3kY07tZaDE'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/akewley' target='_blank'>Alan Kewley</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Channel 4: 100 Years and Counting – YouTube
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JC
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/channel-4-100-years-and-counting-youtube/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/02/channel-years-and-counting-youtube-1517871505gn4k8-350x263.jpg' border='0' width='350' height='263' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=vA6aiSu2Idg&feature=youtu.be'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/jcroughton' target='_blank'>JC</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Candide Thovex – quattro 2 – YouTube
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JC
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/candide-thovex-quattro-2-youtube/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/01/candide-thovex-quattro-youtube-1516752213k4n8g-350x263.jpg' border='0' width='350' height='263' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=NHrwcQQ38bA'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/jcroughton' target='_blank'>JC</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Candide Thovex – quattro® – YouTube
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JC
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Dwayne Smith
brilliant .. finally ... a car ad that isn't complete wank :-)
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/candide-thovex-quattro-youtube/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/01/candide-thovex-quattro-youtube-1516752177k4g8n-350x263.jpg' border='0' width='350' height='263' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=FMqADdsVmwQ'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/jcroughton' target='_blank'>JC</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
More adventures in replying to spam…
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Steve Mair
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Dwayne Smith
he's taken a leaf out of the david thorne playbook.
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/more-adventures-in-replying-to-spam/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/01/more-adventures-in-replying-to-spam-james-veitch-youtube-1515659276g48nk-350x263.jpg' border='0' width='350' height='263' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=C4Uc-cztsJo'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/smair' target='_blank'>Steve Mair</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Lamb Side Story
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Paul Cornwell
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Joanne Stone
I seriously think they've lost the plot!
Will Noy
their makeup artist needs to be sacked
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/lamb-side-story/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/01/summer-lamb-lamb-side-story-youtube-1515625048ngk84-350x263.jpg' border='0' width='350' height='263' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?time_continue=1&v=EKWq5xsZnTE'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/pcornwell' target='_blank'>Paul Cornwell</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Heineken – Worlds Apart. Worth another view if you haven’t already seen it. One of the most powerful (in my opinion) pieces of content from last year.
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Steve Mair
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Dwayne Smith
contrived schlock. hate this kind of bullshit 'social experiment' advertising. "Oh yeah. I'm...
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/heineken-worlds-apart-worth-another-view-if-you-havent-already-seen-it-one-of-the-most-powerful-in-my-opinion-pieces-of-content-from-last-year/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/01/heineken-worlds-apart-openyourworld-youtube-15155433274k8ng-350x263.jpg' border='0' width='350' height='263' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=8wYXw4K0A3g'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/smair' target='_blank'>Steve Mair</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Citizens of the Great Barrier Reef: Unite for the Reef. Choose your colours
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/citizens-of-the-great-barrier-reef-unite-for-the-reef-choose-your-colours/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2017/12/citizens-of-the-great-barrier-reef-unite-for-the-reef-15126057234g8nk-350x233.jpg' border='0' width='350' height='233' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://citizensgbr.org/'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/itsupport' target='_blank'>BCM Partnership</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Trump vs Talking Heads
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Kevin Moreland
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WTF
Joanne Stone
LOL!
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/trump-vs-talking-heads/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2017/12/trump-vs-talking-heads-swedemason-youtube-1512459424k8ng4-350x263.jpg' border='0' width='350' height='263' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=nSuregWhlWk&feature=push-fr&attr_tag=NyYacufYQkJWHRVv-6'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/kmoreland' target='_blank'>Kevin Moreland</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
#MirryChristmus #AirNZXmas
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Peter Goodall
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Dwayne Smith
greatest brand in the world
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/mirrychristmus-airnzxmas/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2017/11/a-very-merry-mistake-mirrychristmus-airnzxmas-youtube-1511996417g48kn-350x263.jpg' border='0' width='350' height='263' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=2mDoqrhiem0'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/pgoodall' target='_blank'>Peter Goodall</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
1 Hour Old Spice Explosion. You’re Welcome.
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Dwayne Smith
old spice is an anomaly : their content is even more crap than their product
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/1-hour-old-spice-explosion-youre-welcome/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2017/11/terry-crews-is-an-exploding-yule-log-in-old-spices-holiday-treat-via-wampk-video-creativity-online-1511909494nkg84-350x234.jpg' border='0' width='350' height='234' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='http://creativity-online.com/work/old-spice-ye-olde-exploding-yule/53295?utm_campaign=SocialFlow&utm_source=Facebook&utm_medium=Social'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/itsupport' target='_blank'>BCM Partnership</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Volkswagen’s Cute New Star – A Baby Ram
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Paul Cornwell
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/volkswagens-cute-new-star-a-baby-ram/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2017/11/the-new-volkswagen-troc-tv-commercial-youtube-1511854788kng48-350x263.jpg' border='0' width='350' height='263' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=y8wFhCFRGxU'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/pcornwell' target='_blank'>Paul Cornwell</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Apple’s Christmas Ad.
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/apples-christmas-ad/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2017/11/holiday-sway-apple-youtube-1511403048k4ng8-350x263.jpg' border='0' width='350' height='263' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?time_continue=1&v=1lGHZ5NMHRY'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/pcornwell' target='_blank'>Paul Cornwell</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
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