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www.nielsen.com
Good news 😀 Quality Branded Content Outperforms Pre-Roll Advertising
BCM Partnership
• 4 August 2016
1340 Flocks
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/good-news-%f0%9f%98%80-quality-branded-content-outperforms-pre-roll-advertising/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2016/08/quality-branded-content-outperforms-preroll-advertising-14702586914kn8g.png' border='0' width='400' height='400' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='http://www.nielsen.com/us/en/insights/news/2016/quality-branded-content-outperforms-pre-roll-advertising.html'>www.nielsen.com</a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/itsupport' target='_blank'>BCM Partnership</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
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This is a great little resource : advertising examples and mini-analyses by creative bods : Two Ads I Like and One I Don’t
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Dwayne Smith
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/this-is-a-great-little-resource-advertising-examples-and-mini-analyses-by-creative-bods-two-ads-i-like-and-one-i-dont/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/03/two-ads-i-like-and-one-i-dont-duncan-shields-1553477907g84kn.jpg' border='0' width='1068' height='563' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://brandinginasia.com/threeads-duncan-shields/'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/dsmith' target='_blank'>Dwayne Smith</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
beautiful short film : Bertha Benz: The Journey That Changed Everything
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Dwayne Smith
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/beautiful-short-film-bertha-benz-the-journey-that-changed-everything/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/03/bertha-benz-the-journey-that-changed-everything-youtube-15534761904kg8n.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=vsGrFYD5Nfs'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/dsmith' target='_blank'>Dwayne Smith</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
looks like there’s still some in the advertising industry who can’t quite get that it’s not cool to be a fuckhead.
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Dwayne Smith
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/looks-like-theres-still-some-in-the-advertising-industry-who-cant-quite-get-that-its-not-cool-to-be-a-fuckhead/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/03/cycling-safety-ad-sparks-sexism-outcry-in-germany-sbs-news-15534730234kg8n.jpg' border='0' width='579' height='662' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.sbs.com.au/news/cycling-safety-ad-sparks-sexism-outcry-in-germany'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/dsmith' target='_blank'>Dwayne Smith</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Burger King encourages users to ‘burn’ rival ads in AR campaign.
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Emily Curtis
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/burger-king-encourages-users-to-burn-rival-ads-in-ar-campaign/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/03/burger-king-encourages-users-to-burn-rival-ads-in-augmented-reality-campaign-1553232405g4nk8.gif' border='0' width='500' height='600' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.designboom.com/technology/burger-king-burn-that-ad-free-whopper-virtual-reality-03-21-2019/'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/ecurtis' target='_blank'>Emily Curtis</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Union Carbide’s Super Insulation film from 1968. What I love about this idea is how this brutally simple product demonstration was able to add an extra powerful layer of emotion to it’s messaging. #crimsafe #OMG #watchthebirdie
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Christy Peacock
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brilliant. way too long, but you just HAVE to watch til the end. so good.
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/union-carbides-super-insulation-film-from-1968-what-i-love-about-this-idea-is-how-this-brutally-simple-product-demonstration-was-able-to-add-an-extra-powerful-layer-of-emotion-to-its-messaging/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/03/union-carbides-super-insullation-youtube-1553065142k4ng8.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='http://www.youtube.com/watch?v=bmczbfVhfX0'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/cpeacock' target='_blank'>Christy Peacock</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
beautiful : new westpac ad will just about make you believe they give a shit.
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/beautiful-new-westpac-ad-will-just-about-make-you-believe-they-give-a-shit/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/03/if-youre-separating-were-here-to-help-youtube-1552357282gk48n.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?time_continue=90&v=98fGH5D_WGg'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/dsmith' target='_blank'>Dwayne Smith</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
ALDI Deals : Tuna
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/aldi-deals-tuna/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/03/aldi-deals-tuna-youtube-155167395284gkn.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=vzSLiM7hPIo'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/dsmith' target='_blank'>Dwayne Smith</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
A Bonkers ’70s Car Chase Ends in a 3-Way Flavor Collision to Announce the Newest Coke – Adweek
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James Fewtrell
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/a-bonkers-70s-car-chase-ends-in-a-3-way-flavor-collision-to-announce-the-newest-coke-adweek/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/02/a-bonkers-s-car-chase-ends-in-a-way-flavor-collision-to-announce-the-newest-coke-adweek-1551221658n8k4g.jpg' border='0' width='1320' height='660' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.adweek.com/brand-marketing/a-bonkers-70s-car-chase-ends-in-a-3-way-flavor-collision-to-announce-the-newest-coke/'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/jfewtrell' target='_blank'>James Fewtrell</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
#HeyGoogle, Let’s Go to the Movies
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/heygoogle-lets-go-to-the-movies/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/02/heygoogle-lets-go-to-the-movies-youtube-15510787878g4kn.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=aJaSCqPvwOA'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/dsmith' target='_blank'>Dwayne Smith</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
The power of celebrity
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Peter Goodall
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:-) love it
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/the-power-of-celebrity/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/02/truce-youtube-1549578179gn8k4.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=YioAD0gQQSM'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/pgoodall' target='_blank'>Peter Goodall</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Whole bunch of 2019 Super Bowl ads all in one place
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Dwayne Smith
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/whole-bunch-of-2019-super-bowl-ads-all-in-one-place/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/02/the-super-bowl-ads-are-already-here-and-some-will-have-you-talking-wtspcom-1549516799kg8n4.jpg' border='0' width='750' height='422' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.wtsp.com/article/news/nation-world/the-2019-super-bowl-ads-are-already-here-and-some-will-have-you-talking/67-c6cf8eb6-58e4-4c17-9570-12ea71537fe2'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/dsmith' target='_blank'>Dwayne Smith</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Michael Bublé : annoying even when he’s not singing
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/michael-buble-annoying-even-when-hes-not-singing/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/02/bubly-super-bowl-liii-teaser-quotcan-i-have-a-bublquot-youtube-1549516714gk8n4.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?time_continue=15&v=9oWtkVpO3aw'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/dsmith' target='_blank'>Dwayne Smith</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
those crazy Norwegians : Kolonial.no – Kjempehjelp i vinter
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Um? Does this make you want to go to Turkey? A Ridley Scott Film: #THEJOURNEY – Turkish Airlines
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/um-does-this-make-you-want-to-go-to-turkeya-ridley-scott-film-thejourney-turkish-airlines/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/02/a-ridley-scott-film-thejourney-turkish-airlines-youtube-15493486394n8gk.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?time_continue=358&v=C5CbPzfzhnw'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/dsmith' target='_blank'>Dwayne Smith</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Chevy Silverado – everything is awesome
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/chevy-silverado-everything-is-awesome/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/01/the-lego-chevy-silverado-getaway-chevrolet-youtube-1548824469gkn84.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?time_continue=60&v=dYfR1yl7dr8'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/dsmith' target='_blank'>Dwayne Smith</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
pretty gross : but effective? : i don’t know anymore : Thirsty : rethinksugarydrink.org.au
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/pretty-gross-but-effective-i-dont-know-anymore-thirsty-rethinksugarydrink-org-au/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/01/thirsty-sec-youtube-1548116350n4gk8.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?time_continue=2&v=GWriLJYHP80'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/dsmith' target='_blank'>Dwayne Smith</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Australian Lamb ad should be popular with the agency Kiwis
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Peter Goodall
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/australian-lamb-ad-should-be-popular-with-the-agency-kiwis/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/01/australian-lamb-summer-tvc-long-form-youtube-1548040300n48gk.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=X34RDcqBQ8E'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/pgoodall' target='_blank'>Peter Goodall</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
The fourth cycle of the hive mind. Seth Godin’s excellent summary of technological evolution.
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Alan Kewley
Innovation
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Interesting
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Technology
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/the-fourth-cycle-of-the-hive-mind-seth-godins-excellent-summary-of-technological-evolution/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/01/the-fourth-cycle-of-the-hive-mind-and-what-to-do-about-it-seths-blog-1548023226nkg48.png' border='0' width='248' height='300' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://seths.blog/2019/01/the-fourth-cycle-of-the-hive-mind-and-what-to-do-about-it/'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/akewley' target='_blank'>Alan Kewley</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
I can’t decide. Is this awesome or awful? : Hippo it! No regrets
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Dwayne Smith
Advertising
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/i-cant-decide-is-this-awesome-or-awful-hippo-it-no-regrets/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/01/before-you-commit-hippo-it-no-regrets-tv-ad-youtube-1547787121nk4g8.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?time_continue=60&v=vMoHhk71xUk'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/dsmith' target='_blank'>Dwayne Smith</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
2019 Creative Trends Infographic – Shutterstock
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Emily Curtis
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/2019-creative-trends-infographic-shutterstock/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/01/creative-trends-infographic-shutterstock-1547595149gk48n.jpg' border='0' width='908' height='520' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.shutterstock.com/blog/trends/2019-creative-trends?utm_content=post_1_en_Creative~Trends&utm_medium=social&utm_campaign=image_us_socblog_2019_10&utm_source=sstkblog&fbclid=IwAR1L9OyiQJ4ArtOtAWNSytJRIMqGzwIlsmzrZ7zr2Zkt_7lkujThG5m3JsU'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/ecurtis' target='_blank'>Emily Curtis</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
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