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adage.com
Hotwire PR Study – Trends for 2016
Paul Cornwell
• 18 November 2015
74 Flocks
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/hotwire-pr-study-trends-for-2016/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2015/11/means-the-death-of-targeted-millennial-marketing-cmo-strategy-advertising-age-1447798687kng84.jpg' border='0' width='642' height='428' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='http://adage.com/article/agency-news/2016-means-death-targeted-millennial-marketing/301380/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage&ttl=1448321906'>adage.com</a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/pcornwell' target='_blank'>Paul Cornwell</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/the-fourth-cycle-of-the-hive-mind-seth-godins-excellent-summary-of-technological-evolution/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/01/the-fourth-cycle-of-the-hive-mind-and-what-to-do-about-it-seths-blog-1548023226nkg48.png' border='0' width='248' height='300' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://seths.blog/2019/01/the-fourth-cycle-of-the-hive-mind-and-what-to-do-about-it/'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/akewley' target='_blank'>Alan Kewley</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Can VIVA LA VULVA go viral?
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/can-viva-la-vulva-go-viral/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/12/viva-la-vulva-youtube-1543904593gkn48.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=0k-_4WloY6Y'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/itsupport' target='_blank'>BCM Group</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
LOVE LOVE LOVE THIS! : Payless Shoes proves fashion influencers are wankers : ‘They had us fooled’: Inside Payless’s elaborate prank to dupe people into paying $600 for shoes
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/love-love-love-this-payless-shoes-proves-fashion-influencers-are-wankers-they-had-us-fooled-inside-paylesss-elaborate-prank-to-dupe-people-into-paying-600-for-shoes/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/12/they-had-us-fooled-inside-paylesss-elaborate-prank-to-dupe-people-into-paying-for-shoes-154379014384ngk.jpg' border='0' width='768' height='432' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.smh.com.au/lifestyle/fashion/they-had-us-fooled-inside-paylesss-elaborate-prank-to-dupe-people-into-paying-600-for-shoes-20181201-p50jkw.html'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/dsmith' target='_blank'>Dwayne Smith</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Enter Asahi. Now that’s how you sell a Japanese beer.
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/enter-asahi-now-thats-how-you-sell-a-japanese-beer/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/11/asahi-super-dry-enter-asahi-youtube-15420028298nkg4.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=4sObF8mIopk'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/itsupport' target='_blank'>BCM Group</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
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