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adage.com
Hotwire PR Study – Trends for 2016
Paul Cornwell
• 18 November 2015
73 Flocks
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/hotwire-pr-study-trends-for-2016/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2015/11/means-the-death-of-targeted-millennial-marketing-cmo-strategy-advertising-age-1447798687kng84.jpg' border='0' width='642' height='428' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='http://adage.com/article/agency-news/2016-means-death-targeted-millennial-marketing/301380/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage&ttl=1448321906'>adage.com</a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/pcornwell' target='_blank'>Paul Cornwell</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/shthole-nations-turn-trumps-nastiness-into-cheeky-new-tourist-campaigns-btgold/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/01/quotshtholequot-nations-turn-trumps-nastiness-into-cheeky-new-tourist-campaigns-bampt-151632755784ngk-350x233.jpg' border='0' width='350' height='233' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='http://www.bandt.com.au/newsletter/haiti-uses-trumps-shthole-comments-cheeky-new-tourist-campaign?utm_source=Adestra&utm_medium=email&utm_term=&utm_content=“Sh*thole”%20Nations%20Turn%20Trump’s%20Nastiness%20Into%20Cheeky%20New%20Tourist%20Campaigns&utm_campaign=B&T%20today:%2019th%20January%20%202018'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/jstone' target='_blank'>Joanne Stone</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
How your worst fears stack up against reality – apparently my fear of heights is justified
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Natasha Kent
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/how-your-worst-fears-stack-up-against-reality-apparently-my-fear-of-heights-is-justified/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/01/how-your-worst-fears-stack-up-against-reality-abc-news-australian-broadcasting-corporation-15162624314g8kn.jpg' border='0' width='335' height='793' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='http://mobile.abc.net.au/news/2018-01-18/how-your-worst-fears-stack-up-against-reality/9277098?pfmredir=sm&smid=FB_M|News&WT.tsrc=Facebook_Organichttp://www.abc.net.au/news/2018-01-17/australian-open-nick-kyrgios-leads-local-charge-into-third-round/9337414'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/nkent' target='_blank'>Natasha Kent</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Adidas collaboration with Berlin’s transit authority means you’ll no longer need a ticket to ride
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BCM Partnership
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/adidas-collaboration-with-berlins-transit-authority-means-youll-no-longer-need-a-ticket-to-ride/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/01/these-kicks-will-get-you-on-berlins-subway-for-free-in-berlin-citylab-1516142596k84gn.jpg' border='0' width='300' height='128' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.citylab.com/design/2018/01/these-sneakers-are-your-free-transit-pass/550148/'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/itsupport' target='_blank'>BCM Partnership</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Cadbury about to receive an influx of buttons and unicorns from people attempting to use non-monetary payments for chocolate
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Alison Prowse
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Dwayne Smith
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/cadbury-about-to-receive-an-influx-of-buttons-and-unicorns-from-people-attempting-to-use-non-monetary-payments-for-chocolate/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/01/cadbury-emphasizes-acts-of-kindness-in-first-relaunch-work-for-dairy-milk-video-creativity-online-151606332284kgn-350x234.jpg' border='0' width='350' height='234' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='http://creativity-online.com/work/cadbury-dairy-milk-mums-birthday/53554'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/aprowse' target='_blank'>Alison Prowse</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
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