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www.thinkwithgoogle.com
Micro-Moments: Your Guide to Winning the Shift to Mobile
Steve Mair
• 24 November 2015
118 Flocks
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/micro-moments-your-guide-to-winning-the-shift-to-mobile/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2015/11/micromoments-your-guide-to-winning-the-shift-to-mobile-think-with-google-14483480128k4gn.png' border='0' width='400' height='400' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.thinkwithgoogle.com/collections/micromoments-guide.html'>www.thinkwithgoogle.com</a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/smair' target='_blank'>Steve Mair</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
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love this :-) – no name : simple check™
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/love-this-no-name-simple-check/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/10/simple-check-commercial-youtube-1571103524g8n4k.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=CLU4kRqncPE&list=UU7mBaS1IQthcnee1YGJtlyw&index=5'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/dsmith' target='_blank'>Dwayne Smith</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
David Hasselhoff in Moped Rider : those crazy Germans
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/david-hasselhoff-in-moped-rider-those-crazy-germans/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/10/david-hasselhoff-in-moped-rider-mobilede-youtube-1569910941gn48k.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?time_continue=67&v=iByp3UoloAM'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/dsmith' target='_blank'>Dwayne Smith</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Kellogg’s Print Advert By Wunderman Thompson: Kellogg’s Isn’t Kellogg’s Without Aussie Farmers | Ads of the World™
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/kelloggs-print-advert-by-wunderman-thompson-kelloggs-isnt-kelloggs-without-aussie-farmers-ads-of-the-world/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/09/kelloggs-print-advert-by-wunderman-thompson-kelloggs-isnt-kelloggs-without-aussie-farmers-ads-of-t-1569372681g84nk.jpg' border='0' width='1781' height='2400' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.adsoftheworld.com/media/print/kelloggs_kelloggs_isnt_kelloggs_without_aussie_farmers'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/itsupport' target='_blank'>BCM Group</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Jack Ma’s special message in a bottle. Gift to #Alibaba staff for the company’s 20th anniversary. – YouTube
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/jack-mas-special-message-in-a-bottle-gift-to-alibaba-staff-for-the-companys-20th-anniversary-youtube/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/09/jack-mas-special-message-in-a-bottle-gift-to-alibaba-staff-for-the-companys-th-anniversary-youtube-1568878537kn84g.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=cv1g_cEOdho'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/itsupport' target='_blank'>BCM Group</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
EP 1 of OFF YOUR CHEST – Veet Men and a conversation about mental health.
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NOOOPE! mega fail. try to use mental health to sell your product? appalling. #fuckveet
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/ep-1-of-off-your-chest-veet-men-and-a-conversation-about-mental-health/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/09/off-your-chest-ep-james-haskell-x-adebayo-akinfenwa-veet-men-x-sporf-ad-youtube-1568334278g4nk8.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=xvKfiC6ZJRU'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/itsupport' target='_blank'>BCM Group</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Creative use of WebGL to launch the Adidas Originals Ozweego sneaker.
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/creative-use-of-webgl-to-launch-the-adidas-originals-ozweego-sneaker-2/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/09/adidas-1568091693k8gn4.jpg' border='0' width='2932' height='2018' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://hypebeast.com/2019/8/ozweego'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/itsupport' target='_blank'>BCM Group</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
great series of print ads : Volkswagen Crafter Van
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/great-series-of-print-ads-volkswagen-crafter-van/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/09/print-ad-volkswagen-crafter-van-never-let-the-two-meet-socks-amp-sandals-1567985997n4gk8.jpg' border='0' width='575' height='377' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.bestadsontv.com/ad/102662/Volkswagen-Crafter-Van-Never-let-the-two-meet-Socks-Sandals'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/dsmith' target='_blank'>Dwayne Smith</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Changing The Face – A creative way to see inequality in advertising.
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/changing-the-face-a-creative-way-to-see-inequality-in-advertising/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/09/changing-the-face-1567387425k4ng8.jpg' border='0' width='1920' height='1080' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.changingtheface.com.au/'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/itsupport' target='_blank'>BCM Group</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Social media’s impact on tourism: German Rail (Deutsche Bahn) used photos of picturesque German locations that mirror famous foreign tourist destinations to encourage socially-influenced younger people to holiday domestically, resulting in 24% r ...
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James Fewtrell
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/social-medias-impact-on-tourism-german-rail-deutsche-bahn-used-photos-of-picturesque-german-locations-that-mirror-famous-foreign-tourist-destinations-to-encourage-socially-influenced-younger-peop/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/08/how-a-german-rail-operator-used-lookalike-destinations-to-sell-the-idea-of-domestic-holidays-conta-15664334874n8gk.jpg' border='0' width='1000' height='563' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.contagious.com/news-and-views/doppelganger-destinations-sell-staycations-to-germans'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/jfewtrell' target='_blank'>James Fewtrell</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Marmite bites back!
1
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James Fewtrell
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boom! :-)
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/marmite-bites-back/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/08/marmites-new-ball-1565588106g4n8k.jpg' border='0' width='1066' height='750' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://mumbrella.com.au/marmites-new-ball-593010'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/jfewtrell' target='_blank'>James Fewtrell</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
LYNX : Tattoo
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/lynx-tattoo/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/08/lynx-tattoo-youtube-1565564486n8k4g.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=8XufUx5pkXI&list=PLLn8Hy-zdgkxBqeZ8O5qwRu7eyhXf1Fbe&index=1'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/dsmith' target='_blank'>Dwayne Smith</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Full page vegemite ad in the Daily Mirror
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/full-page-vegemite-ad-in-the-daily-mirror/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/08/full-page-vegemite-ad-in-the-daily-mirror-in-england-australia-156530526448gkn.jpg' border='0' width='960' height='719' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.reddit.com/r/australia/duplicates/cnj9b7/full_page_vegemite_ad_in_the_daily_mirror_in/'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/itsupport' target='_blank'>BCM Group</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
For a “modern, future-facing organisation” FreeTV’s new logo looks a lot like an old CRT television… #Fail
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James Fewtrell
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Artists installed seesaws at the border wall so that kids in the U.S. and Mexico could play together.
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JC
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/artists-installed-seesaws-at-the-border-wall-so-that-kids-in-the-u-s-and-mexico-could-play-together/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/07/twitter-15645262518gk4n.jpg' border='0' width='480' height='480' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://twitter.com/martinezmau/status/1156045826810159104'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/jcroughton' target='_blank'>JC</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
A really nice insight in this work for Jeep Wrangler
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/a-really-nice-insight-in-this-work-for-jeep-wrangler/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/07/jeep-wrangler-is-the-antidote-to-boring-in-launch-campaign-via-cumminsamppartners-melbourne-campaig-1562817274ng84k.png' border='0' width='834' height='467' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://campaignbrief.com/jeep-wrangler-is-the-antidote-to-boring-in-launch-campaign-via-cumminspartners-melbourne/'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/akewley' target='_blank'>Alan Kewley</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Soap Chalk, an Ingenious Way to Help Kids Wash Hands, Is Cannes’ Most Effective Campaign – Adweek
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/soap-chalk-an-ingenious-way-to-help-kids-wash-hands-is-cannes-most-effective-campaign-adweek/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/07/soap-chalk-an-ingenious-way-to-help-kids-wash-hands-is-cannes-most-effective-campaign-adweek-15628090758ng4k.jpg' border='0' width='1320' height='660' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.adweek.com/creativity/soap-chalk-an-ingenious-way-to-help-kids-wash-hands-is-cannes-most-effective-campaign/'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/jfewtrell' target='_blank'>James Fewtrell</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Hello Light : Volkswagen’s attempt to repair the damage : yawn
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/hello-light-volkswagens-attempt-to-repair-the-damage-yawn/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/06/hello-light-id-buzz-youtube-15601253004gnk8.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?time_continue=25&v=qEvNL6oEr0U'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/dsmith' target='_blank'>Dwayne Smith</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Heartless Words : looks like the Heart Foundation has lost the plot
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Dwayne Smith
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Dwayne Smith
oops. looks like they copped too much heat. gone. :-)
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/heartless-words-looks-like-the-heart-foundation-has-lost-the-plot/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/05/heartless-words-youtube-1559021738nkg84.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=3ZXBua9qF8A'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/dsmith' target='_blank'>Dwayne Smith</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Great storytelling with an epic execution. Lacoste – Crocodile Inside, The Film (Long Version) – YouTube
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Christy Peacock
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/great-storytelling-with-an-epic-execution-lacoste-crocodile-inside-the-film-long-version-youtube/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/05/lacoste-crocodile-inside-the-film-long-version-youtube-1558489969gnk84.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='http://www.youtube.com/watch?v=UyYmxuOpTxk'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/cpeacock' target='_blank'>Christy Peacock</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
KFC : Chickendales : Mother’s Day Apparently this is OK
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/kfc-chickendales-mothers-dayapparently-this-is-ok/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/05/kfc-chickendales-mothers-day-performance-youtube-155830648948gkn.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?time_continue=59&v=nKFZJU7bvaw'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/dsmith' target='_blank'>Dwayne Smith</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
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