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flock.bcm.com.au
My favorite Super Bowl ad: Colle + McVoy’s Mike Caguin (posting cos it’s always been my fave too)
BCM Partnership
• 6 February 2017
1340 Flocks
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/my-favorite-super-bowl-ad-colle-mcvoys-mike-caguin-posting-cos-its-always-been-my-fave-too/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2017/02/ram-trucks-1486336449g8n4k.jpg' border='0' width='638' height='357' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/itm-settings/'>flock.bcm.com.au</a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/itsupport' target='_blank'>BCM Partnership</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
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A really nice insight in this work for Jeep Wrangler
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/a-really-nice-insight-in-this-work-for-jeep-wrangler/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/07/jeep-wrangler-is-the-antidote-to-boring-in-launch-campaign-via-cumminsamppartners-melbourne-campaig-1562817274ng84k.png' border='0' width='834' height='467' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://campaignbrief.com/jeep-wrangler-is-the-antidote-to-boring-in-launch-campaign-via-cumminspartners-melbourne/'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/akewley' target='_blank'>Alan Kewley</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Soap Chalk, an Ingenious Way to Help Kids Wash Hands, Is Cannes’ Most Effective Campaign – Adweek
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/soap-chalk-an-ingenious-way-to-help-kids-wash-hands-is-cannes-most-effective-campaign-adweek/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/07/soap-chalk-an-ingenious-way-to-help-kids-wash-hands-is-cannes-most-effective-campaign-adweek-15628090758ng4k.jpg' border='0' width='1320' height='660' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.adweek.com/creativity/soap-chalk-an-ingenious-way-to-help-kids-wash-hands-is-cannes-most-effective-campaign/'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/jfewtrell' target='_blank'>James Fewtrell</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Hello Light : Volkswagen’s attempt to repair the damage : yawn
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/hello-light-volkswagens-attempt-to-repair-the-damage-yawn/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/06/hello-light-id-buzz-youtube-15601253004gnk8.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?time_continue=25&v=qEvNL6oEr0U'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/dsmith' target='_blank'>Dwayne Smith</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Heartless Words : looks like the Heart Foundation has lost the plot
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oops. looks like they copped too much heat. gone. :-)
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/heartless-words-looks-like-the-heart-foundation-has-lost-the-plot/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/05/heartless-words-youtube-1559021738nkg84.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=3ZXBua9qF8A'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/dsmith' target='_blank'>Dwayne Smith</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Great storytelling with an epic execution. Lacoste – Crocodile Inside, The Film (Long Version) – YouTube
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/kfc-chickendales-mothers-dayapparently-this-is-ok/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/05/kfc-chickendales-mothers-day-performance-youtube-155830648948gkn.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?time_continue=59&v=nKFZJU7bvaw'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/dsmith' target='_blank'>Dwayne Smith</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Warburtons – GoodBagels
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Karma – Animalife
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Dwayne Smith
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I won't ruin the punchline : Ele nunca te vai esquecer
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/karma-animalife/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/05/karma-youtube-1557961038kg84n.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?time_continue=89&v=8iYaVLcKTIg'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/dsmith' target='_blank'>Dwayne Smith</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
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Accenture Interactive Launches AI Solution to Tackle Elderly Loneliness | LBBOnline
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Interesting move…Guinness Clear is the brew brand’s completely color-free beverage | AdAge
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/interesting-move-guinness-clear-is-the-brew-brands-completely-color-free-beverage-adage/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/04/guinness-clear-is-the-brew-brands-completely-colorfree-beverage-adage-1555374817k48ng.jpg' border='0' width='315' height='210' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://adage.com/creativity/work/guinness-clear/970891'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/cpeacock' target='_blank'>Christy Peacock</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Budgy Smuggler calls on the UK to leave the EU and #JoinTheAU
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/budgy-smuggler-calls-on-the-uk-to-leave-the-eu-and-jointheau/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/03/budgy-smuggler-calls-on-the-uk-to-leave-the-eu-and-jointheau-via-clemenger-bbdo-melbourne-campaign-1553740840kgn48.jpg' border='0' width='1280' height='853' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://campaignbrief.com/budgy-smuggler-calls-on-the-uk-to-leave-the-eu-and-jointheau-via-clemenger-bbdo-melbourne/'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/jfewtrell' target='_blank'>James Fewtrell</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
DDB unveils new ‘timeless and timely’ visual identity
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/ddb-unveils-new-timeless-and-timely-visual-identity/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/03/ddb-unveils-new-timeless-and-timely-visual-identity-15535543764n8kg.png' border='0' width='516' height='862' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://mumbrella.com.au/ddb-unveils-new-timeless-and-timely-visual-identity-571110#comments'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/jfewtrell' target='_blank'>James Fewtrell</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
This is a great little resource : advertising examples and mini-analyses by creative bods : Two Ads I Like and One I Don’t
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Dwayne Smith
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/this-is-a-great-little-resource-advertising-examples-and-mini-analyses-by-creative-bods-two-ads-i-like-and-one-i-dont/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/03/two-ads-i-like-and-one-i-dont-duncan-shields-1553477907g84kn.jpg' border='0' width='1068' height='563' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://brandinginasia.com/threeads-duncan-shields/'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/dsmith' target='_blank'>Dwayne Smith</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
beautiful short film : Bertha Benz: The Journey That Changed Everything
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/beautiful-short-film-bertha-benz-the-journey-that-changed-everything/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/03/bertha-benz-the-journey-that-changed-everything-youtube-15534761904kg8n.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=vsGrFYD5Nfs'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/dsmith' target='_blank'>Dwayne Smith</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
looks like there’s still some in the advertising industry who can’t quite get that it’s not cool to be a fuckhead.
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/looks-like-theres-still-some-in-the-advertising-industry-who-cant-quite-get-that-its-not-cool-to-be-a-fuckhead/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/03/cycling-safety-ad-sparks-sexism-outcry-in-germany-sbs-news-15534730234kg8n.jpg' border='0' width='579' height='662' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.sbs.com.au/news/cycling-safety-ad-sparks-sexism-outcry-in-germany'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/dsmith' target='_blank'>Dwayne Smith</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Burger King encourages users to ‘burn’ rival ads in AR campaign.
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/burger-king-encourages-users-to-burn-rival-ads-in-ar-campaign/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/03/burger-king-encourages-users-to-burn-rival-ads-in-augmented-reality-campaign-1553232405g4nk8.gif' border='0' width='500' height='600' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.designboom.com/technology/burger-king-burn-that-ad-free-whopper-virtual-reality-03-21-2019/'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/ecurtis' target='_blank'>Emily Curtis</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Union Carbide’s Super Insulation film from 1968. What I love about this idea is how this brutally simple product demonstration was able to add an extra powerful layer of emotion to it’s messaging. #crimsafe #OMG #watchthebirdie
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Christy Peacock
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WTF
Dwayne Smith
brilliant. way too long, but you just HAVE to watch til the end. so good.
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/union-carbides-super-insulation-film-from-1968-what-i-love-about-this-idea-is-how-this-brutally-simple-product-demonstration-was-able-to-add-an-extra-powerful-layer-of-emotion-to-its-messaging/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/03/union-carbides-super-insullation-youtube-1553065142k4ng8.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='http://www.youtube.com/watch?v=bmczbfVhfX0'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/cpeacock' target='_blank'>Christy Peacock</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
beautiful : new westpac ad will just about make you believe they give a shit.
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Dwayne Smith
Advertising
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/beautiful-new-westpac-ad-will-just-about-make-you-believe-they-give-a-shit/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/03/if-youre-separating-were-here-to-help-youtube-1552357282gk48n.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?time_continue=90&v=98fGH5D_WGg'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/dsmith' target='_blank'>Dwayne Smith</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
ALDI Deals : Tuna
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Dwayne Smith
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/aldi-deals-tuna/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/03/aldi-deals-tuna-youtube-155167395284gkn.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=vzSLiM7hPIo'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/dsmith' target='_blank'>Dwayne Smith</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
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