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www.campaignlive.com
Stop helicopter parenting your brand | Campaign US
BCM Partnership
• 25 August 2016
1340 Flocks
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/stop-helicopter-parenting-your-brand-campaign-us/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2016/08/stop-helicopter-parenting-your-brand-campaign-us-1472082644kn4g8-700x467.png' border='0' width='700' height='467' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='http://www.campaignlive.com/article/stop-helicopter-parenting-brand/1406460'>www.campaignlive.com</a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/itsupport' target='_blank'>BCM Partnership</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
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JC
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Good article here https://www.theguardian.com/lifeandstyle/2018/jul/01/billie-womens-razors-...
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/20-ad-campaigns-that-will-win-at-cannes-adweek/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/06/ad-campaigns-that-will-win-at-cannes-adweek-15288449428nk4g.jpg' border='0' width='720' height='404' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.adweek.com/creativity/20-ad-campaigns-that-will-win-at-cannes/'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/lsimleit' target='_blank'>Laurelle Simleit</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Marketing sauerkraut. The psychology of creating demand.
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Alan Kewley
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Marketing
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/marketing-sauerkraut-the-psychology-of-creating-demand/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/06/marketing-sauerkraut-seths-blog-1528325317g4k8n.png' border='0' width='248' height='300' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://seths.blog/2018/06/marketing-sauerkraut/'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/akewley' target='_blank'>Alan Kewley</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Brilliant conceptual Art Direction.
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Steve Mair
Advertising
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Creative
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Marketing
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/brilliant-conceptual-art-direction/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/06/ads-with-brilliant-art-direction-and-post-production-in-the-last-one-year-1528161312gk84n.jpg' border='0' width='1920' height='2400' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://digitalsynopsis.com/advertising/creative-art-direction-post-production-ads/'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/smair' target='_blank'>Steve Mair</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Putting a value on a story. Another smart insight from Seth Godin.
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Alan Kewley
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/putting-a-value-on-a-story-another-smart-insight-from-seth-godin/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/05/seths-blog-putting-a-value-on-a-story-1526003849nk8g4.png' border='0' width='174' height='333' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='http://sethgodin.typepad.com/seths_blog/2018/05/putting-a-value-on-a-story.html'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/akewley' target='_blank'>Alan Kewley</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
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