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medium.com
Unsplash reveals it’s new sponsorship/advertising strategy
BCM Partnership
• 292 days ago
1340 Flocks
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/unsplash-reveals-its-new-sponsorship-advertising-strategy/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/08/introducing-unsplash-sponsorships-unsplash-blog-medium-15354990284n8gk.jpg' border='0' width='1800' height='1294' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://medium.com/unsplash/unsplash-sponsorship-db2ad51216be'>medium.com</a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/itsupport' target='_blank'>BCM Partnership</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
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This is a great little resource : advertising examples and mini-analyses by creative bods : Two Ads I Like and One I Don’t
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Dwayne Smith
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looks like there’s still some in the advertising industry who can’t quite get that it’s not cool to be a fuckhead.
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/looks-like-theres-still-some-in-the-advertising-industry-who-cant-quite-get-that-its-not-cool-to-be-a-fuckhead/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/03/cycling-safety-ad-sparks-sexism-outcry-in-germany-sbs-news-15534730234kg8n.jpg' border='0' width='579' height='662' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.sbs.com.au/news/cycling-safety-ad-sparks-sexism-outcry-in-germany'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/dsmith' target='_blank'>Dwayne Smith</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Burger King encourages users to ‘burn’ rival ads in AR campaign.
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Emily Curtis
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/burger-king-encourages-users-to-burn-rival-ads-in-ar-campaign/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/03/burger-king-encourages-users-to-burn-rival-ads-in-augmented-reality-campaign-1553232405g4nk8.gif' border='0' width='500' height='600' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.designboom.com/technology/burger-king-burn-that-ad-free-whopper-virtual-reality-03-21-2019/'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/ecurtis' target='_blank'>Emily Curtis</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Union Carbide’s Super Insulation film from 1968. What I love about this idea is how this brutally simple product demonstration was able to add an extra powerful layer of emotion to it’s messaging. #crimsafe #OMG #watchthebirdie
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Christy Peacock
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brilliant. way too long, but you just HAVE to watch til the end. so good.
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/union-carbides-super-insulation-film-from-1968-what-i-love-about-this-idea-is-how-this-brutally-simple-product-demonstration-was-able-to-add-an-extra-powerful-layer-of-emotion-to-its-messaging/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/03/union-carbides-super-insullation-youtube-1553065142k4ng8.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='http://www.youtube.com/watch?v=bmczbfVhfX0'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/cpeacock' target='_blank'>Christy Peacock</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
beautiful : new westpac ad will just about make you believe they give a shit.
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Dwayne Smith
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/beautiful-new-westpac-ad-will-just-about-make-you-believe-they-give-a-shit/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/03/if-youre-separating-were-here-to-help-youtube-1552357282gk48n.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?time_continue=90&v=98fGH5D_WGg'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/dsmith' target='_blank'>Dwayne Smith</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
ALDI Deals : Tuna
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Dwayne Smith
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/aldi-deals-tuna/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/03/aldi-deals-tuna-youtube-155167395284gkn.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=vzSLiM7hPIo'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/dsmith' target='_blank'>Dwayne Smith</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
A Bonkers ’70s Car Chase Ends in a 3-Way Flavor Collision to Announce the Newest Coke – Adweek
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James Fewtrell
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/a-bonkers-70s-car-chase-ends-in-a-3-way-flavor-collision-to-announce-the-newest-coke-adweek/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/02/a-bonkers-s-car-chase-ends-in-a-way-flavor-collision-to-announce-the-newest-coke-adweek-1551221658n8k4g.jpg' border='0' width='1320' height='660' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.adweek.com/brand-marketing/a-bonkers-70s-car-chase-ends-in-a-3-way-flavor-collision-to-announce-the-newest-coke/'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/jfewtrell' target='_blank'>James Fewtrell</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
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