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Steve Mair
Most Flocks #4
bcm.com.au
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“Crowded Fields”. Sporting time lapses, by photographer Pelle Cass
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wow. absolutely outstanding. i have to resist the urge to look for wally.
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/crowded-fields-sporting-time-lapses-by-photographer-pelle-cass/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/04/quotcrowded-fieldsquot-by-photographer-pelle-cass-1524119635kg8n4.jpg' border='0' width='1200' height='800' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.booooooom.com/2018/04/11/crowded-fields-by-photographer-pelle-cass/'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/smair' target='_blank'>Steve Mair</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Can advertising be saved by Behavioural Economics?
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/can-advertising-be-saved-by-behavioural-economics/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/03/can-advertising-be-saved-by-behavioural-economics-rory-sutherland-youtube-1521601209n8k4g.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=R9CtAx08TU4'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/smair' target='_blank'>Steve Mair</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Ethical Autonomous Vehicles – Complexities of moral and ethical reasoning for driverless systems
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/ethical-autonomous-vehicles-complexities-of-moral-and-ethical-reasoning-for-driverless-systems/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/02/ethical-autonomous-vehicles-complexities-of-moral-and-ethical-reasoning-for-driverless-systems-usr-15191714118k4ng.jpg' border='0' width='800' height='500' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='http://www.creativeapplications.net/unity-3d/ethical-autonomous-vehicles-complexities-of-moral-and-ethical-reasoning-for-driveless-systems/'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/smair' target='_blank'>Steve Mair</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
More adventures in replying to spam…
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Dwayne Smith
he's taken a leaf out of the david thorne playbook.
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/more-adventures-in-replying-to-spam/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/01/more-adventures-in-replying-to-spam-james-veitch-youtube-1515659276g48nk-350x263.jpg' border='0' width='350' height='263' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=C4Uc-cztsJo'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/smair' target='_blank'>Steve Mair</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Heineken – Worlds Apart. Worth another view if you haven’t already seen it. One of the most powerful (in my opinion) pieces of content from last year.
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contrived schlock. hate this kind of bullshit 'social experiment' advertising. "Oh yeah. I'm...
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/heineken-worlds-apart-worth-another-view-if-you-havent-already-seen-it-one-of-the-most-powerful-in-my-opinion-pieces-of-content-from-last-year/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/01/heineken-worlds-apart-openyourworld-youtube-15155433274k8ng-350x263.jpg' border='0' width='350' height='263' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=8wYXw4K0A3g'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/smair' target='_blank'>Steve Mair</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Mobile – Five Trends That Will Shape Mobile Adtech in 2018
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/mobile-five-trends-that-will-shape-mobile-adtech-in-2018/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2017/12/mobile-five-trends-that-will-shape-mobile-adtech-in-marketingprofs-article-15132061858kn4g.jpg' border='0' width='300' height='200' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.marketingprofs.com/articles/2017/33290/five-trends-that-will-shape-mobile-adtech-in-2018?adref=nlt121317'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/smair' target='_blank'>Steve Mair</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Some great consumer behaviour podcasts.
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/some-great-consumer-behaviour-podcasts/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2017/12/customer-behavior-podcasts-page-marketing-resources-marketingprofs-1512953286gk48n.jpg' border='0' width='300' height='200' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.marketingprofs.com/topic/podcasts/customer-behavior'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/smair' target='_blank'>Steve Mair</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
The CX Pyramid: Why Most Customer Experience Efforts Fail
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/the-cx-pyramid-why-most-customer-experience-efforts-fail/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2017/11/the-cx-pyramid-why-most-customer-experience-efforts-fail-social-media-today-15114045538g4kn-350x197.png' border='0' width='350' height='197' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.socialmediatoday.com/social-business/2015-03-03/cx-pyramid-why-most-customer-experience-efforts-fail'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/smair' target='_blank'>Steve Mair</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Re:scam – A.I. Chatbot that takes on phishing emails and the scammers behind them
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/rescam-a-i-chatbot-that-takes-on-phishing-emails-and-the-scammers-behind-them/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2017/11/rescam-netsafe-online-safety-for-new-zealand-15106274244k8gn-350x197.jpg' border='0' width='350' height='197' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.netsafe.org.nz/rescam/'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/smair' target='_blank'>Steve Mair</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Video Game Psychology – Addiction vs. Achievement
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/video-game-psychology-addiction-vs-achievement/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2017/10/video-game-psychology-addiction-vs-achievement-bit-rebels-150942540748ngk-350x227.jpg' border='0' width='350' height='227' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='http://www.bitrebels.com/entertainment/video-game-addiction-vs-achievement/'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/smair' target='_blank'>Steve Mair</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Prototyping sketched Interfaces – Airbnb Design
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/prototyping-sketched-interfaces-airbnb-design/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2017/10/sketching-interfaces-airbnb-design-15093190424k8gn-350x183.png' border='0' width='350' height='183' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://airbnb.design/sketching-interfaces/'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/smair' target='_blank'>Steve Mair</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
GREATEST BEST MAN SPEECH EVER – Pure genius.
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/greatest-best-man-speech-ever-pure-genius/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2016/09/greatest-best-man-speech-ever-youtube-1473309036gk8n4-350x263.jpg' border='0' width='350' height='263' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=QuTrA55ZUfQ'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/smair' target='_blank'>Steve Mair</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Live Having Clean Running Water For The First Time. Charity Water VR exhibit.
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/live-having-clean-running-water-for-the-first-time-charity-water-vr-exhibit/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2016/08/live-having-clean-running-water-for-the-first-time-1471998155k8n4g-350x234.jpg' border='0' width='350' height='234' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='http://www.psfk.com/2016/08/charity-water-live-the-experience-of-clean-running-water-for-the-first-time.html?utm_source=PSFK%20Newsletter&utm_campaign=b72218f31e-Advertising:%20*|RSSITEM:DATE|*&utm_medium=email&utm_term=0_16a14e1b11-b72218f31e-426459021'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/smair' target='_blank'>Steve Mair</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Great introduction to Design Thinking from Tim Brown, CEO and President of IDEO – Essential viewing!
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/great-introduction-to-design-thinking-from-tim-brown-ceo-and-president-of-ideo-essential-viewing/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2016/08/design-thinking-tim-brown-ceo-and-president-of-ideo-youtube-1471911113gn4k8-350x263.jpg' border='0' width='350' height='263' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=U-hzefHdAMk'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/smair' target='_blank'>Steve Mair</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
The Wurmanizer – Great article from 2000 on the godfather of Information Architecture and the creator of TED.
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/the-wurmanizer-great-article-from-2000-on-the-godfather-of-information-architecture-and-the-creator-of-ted/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2016/08/the-wurmanizer-wired-1471847516gkn48.png' border='0' width='160' height='160' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='http://www.wired.com/2000/02/wurman/'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/smair' target='_blank'>Steve Mair</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
The cities of the future could be built by microbes. Insane!
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...and it's not even april. good one mairy
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/the-cities-of-the-future-could-be-built-by-microbes-insane/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2016/08/the-cities-of-the-future-could-be-built-by-microbes-1471304827g8kn4-350x172.jpg' border='0' width='350' height='172' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='http://theconversation.com/the-cities-of-the-future-could-be-built-by-microbes-63545?utm_medium=email&utm_campaign=Latest%20from%20The%20Conversation%20for%20August%208%202016%20-%205399&utm_content=Latest%20from%20The%20Conversation%20for%20August%208%202016%20-%205399%20CID_64fa5ddf598be4546f71edd32e706e49&utm_source=campaign_monitor_uk&utm_term=The%20cities%20of%20the%20future%20could%20be%20built%20by%20microbes'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/smair' target='_blank'>Steve Mair</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
What Behavioral Economics Can Teach Architecture and Design
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/what-behavioral-economics-can-teach-architecture-and-design/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2016/08/what-behavioral-economics-can-teach-architecture-and-design-1471235291g8n4k-350x197.jpg' border='0' width='350' height='197' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='http://www.metropolismag.com/July-August-2016/Too-Little-Too-Much/'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/smair' target='_blank'>Steve Mair</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
E.ON / The Swedish Swimming Federation – The Power of Swimming | brutalsimplicity.se
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/e-on-the-swedish-swimming-federation-the-power-of-swimming-brutalsimplicity-se/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2016/08/eon-the-swedish-swimming-federation-the-power-of-swimming-brutalsimplicityse-14712302938gkn4-350x337.jpg' border='0' width='350' height='337' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='http://brutalsimplicity.se/swimming/'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/smair' target='_blank'>Steve Mair</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
A Psychological Approach to Designing Interfaces — Less clicks is not always more.
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Steve Mair
Design
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Interactive
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Interesting
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/a-psychological-approach-to-designing-interfaces-less-clicks-is-not-always-more/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2016/07/a-psychological-approach-to-designing-interfaces-medium-1469001094n4gk8-350x263.png' border='0' width='350' height='263' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://medium.com/@kristoforts/a-psychological-approach-to-designing-interfaces-c94b2d43eaa3#.w0apqry60'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/smair' target='_blank'>Steve Mair</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
“Hyper-Reality” experiences
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Steve Mair
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Marketing
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Technology
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VR
Alex Hind
Too cool!
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/hyper-reality-experiences/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2016/07/hyperreality-experiences-jwt-intelligence-1468221185k8n4g-350x186.jpg' border='0' width='350' height='186' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.jwtintelligence.com/2016/07/hyper-reality-experiences/'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/smair' target='_blank'>Steve Mair</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
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