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www.marketingmag.com.au
“We’re over ads, even the good ones.” – Getting away from ad theatre
BCM Group
• 27 April 2018
1483 Flocks
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/were-over-ads-even-the-good-ones-getting-away-from-ad-theatre/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2018/04/quotwere-over-ads-even-the-good-onesquot-getting-away-from-ad-theatre-1524802487kgn84.jpg' border='0' width='630' height='448' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.marketingmag.com.au/hubs-c/opinon-mike-edmonds-bad-advertising/?utm_medium=email&utm_campaign=brand%20mgmt%20enews%2027418&utm_content=brand%20mgmt%20enews%2027418%20CID_5219956b24ce58e2c7e09b16c85ebd83&utm_source=campaignmonitor&utm_term=Read%20more'>www.marketingmag.com.au</a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/itsupport' target='_blank'>BCM Group</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/interesting-move-guinness-clear-is-the-brew-brands-completely-color-free-beverage-adage/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/04/guinness-clear-is-the-brew-brands-completely-colorfree-beverage-adage-1555374817k48ng.jpg' border='0' width='315' height='210' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://adage.com/creativity/work/guinness-clear/970891'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/cpeacock' target='_blank'>Christy Peacock</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
DDB unveils new ‘timeless and timely’ visual identity
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James Fewtrell
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/ddb-unveils-new-timeless-and-timely-visual-identity/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/03/ddb-unveils-new-timeless-and-timely-visual-identity-15535543764n8kg.png' border='0' width='516' height='862' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://mumbrella.com.au/ddb-unveils-new-timeless-and-timely-visual-identity-571110#comments'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/jfewtrell' target='_blank'>James Fewtrell</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
Union Carbide’s Super Insulation film from 1968. What I love about this idea is how this brutally simple product demonstration was able to add an extra powerful layer of emotion to it’s messaging. #crimsafe #OMG #watchthebirdie
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Christy Peacock
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WTF
Dwayne Smith
brilliant. way too long, but you just HAVE to watch til the end. so good.
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/union-carbides-super-insulation-film-from-1968-what-i-love-about-this-idea-is-how-this-brutally-simple-product-demonstration-was-able-to-add-an-extra-powerful-layer-of-emotion-to-its-messaging/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/03/union-carbides-super-insullation-youtube-1553065142k4ng8.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='http://www.youtube.com/watch?v=bmczbfVhfX0'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/cpeacock' target='_blank'>Christy Peacock</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
The power of celebrity
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BCM Group
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Dwayne Smith
:-) love it
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<div style='padding-bottom: 2px;line-height:0px;'><a href='https://flock.bcm.com.au/the-power-of-celebrity/' target='_blank'><img src='https://flock.bcm.com.au/wp-content/uploads/2019/02/truce-youtube-1549578179gn8k4.jpg' border='0' width='480' height='360' /></a></div><div style='float:left;padding-top:0px;padding-bottom:0px;'><p style='font-size:10px;color:#76838b;'>Source: <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://www.youtube.com/watch?v=YioAD0gQQSM'></a> via <a style='text-decoration:underline;font-size:10px;color:#76838b;' href='https://flock.bcm.com.au/user/itsupport' target='_blank'>BCM Group</a> on <a style='text-decoration:underline;color:#76838b;' href='https://flock.bcm.com.au/' target='_blank'>BCM Flock</a></p></div>
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